Crafted a sleek, intuitive digital platform for one of the leading book publishers in the USA. The user interface was designed with clarity and conversion in mind—streamlining everything from ghostwriting requests to global eBook distribution. The user experience flows effortlessly from consultation to publishing, reflecting Atlantic’s all-in-one publishing model. With clean navigation, bold typography, and conversion-optimized CTAs, the platform ensures every author’s journey feels professional, empowered, and easy.
Fonts play a critical role in UI/UX design — not just aesthetically, but functionally. Here’s a clear explanation along with how custom fonts contribute to stronger design identity and user experience:
Unique Brand Identity: A custom font sets your brand apart, making it recognizable and memorable. Think of Google, Airbnb, or Spotify — their fonts are part of their signature.
Cohesive Design Language: Custom fonts align tightly with other brand elements (color, logo, layout), creating a unified experience.
Trust & Professionalism: A carefully chosen or custom-designed font conveys attention to detail, which builds credibility and trust with users.
